XXIX Winter Universiade 2019 in Krasnoyarsk

Brand protection

Brand protection

Placeholder
BRM

This functional area is responsible for the development and protection of the conceptual visual image of the Games and the brandbook. It includes an emblem, logo, mascot of the Games, all promotional and advertisement elements. The "Brand Protection" volunteers provide information on illegal advertising or retail trade. Volunteers should be able to correctly assess the situation, offer a suitable solution, be balanced and interested in performing their functions.

Pros

    Brand protection is a practical work. The volunteers will face very different situations. Also, volunteers will be able to visit the venues of the Games.

Cons

    The volunteers will have to spend a lot of time moving from one place to another, often outdoors and in any weather. Most likely, the "Brand Protection" volunteers will not be able to see the competitions.